Bonfire is a platform for designing and selling custom apparel. My role as Lead Marketing Designer revolves around ownership of the visual brand. My role has two wings – project management, and hands-on design.
Through my ownership of Bonfire's visual brand I am in charge of overseeing the workflow and quality of all design projects within my team, as well as any projects that come to us from other teams.
Paired with overseeing marketing design is hands-on design. This includes anything from presentations, email design, informational one-pagers, to illustrations.
In 2023 we created an official Brand Guidelines page for both Marketing and Product designers. Below are some highlights, the full deck can be viewed here.
Sales Landing Pages
Creating pages such as this one are some of my personal favorite projects. I enjoy thinking as a new-to-Bonfire user, puzzling out what information would be the most engaging and in what format.
I’ve led the migration of Bonfire’s sales site to Framer, a WYSIWYG landing page builder optimized for marketers to run CRO testing at scale. Creating high-converting pages such as this one are some of my personal favorite projects. I enjoy understanding the target customer segment of the landing page, and using that knowledge to inform how to engage that user and drive their conversion.
Use of Illustration
I believe that illustration is an excellent way to convey brand personality and values to an audience. My goal with Bonfire is to come across as approachable, warm, and playful, and we achieve this by utilizing a friendly and fun illustration style, with doodles playing a prominent role in the visual communication.
Redesigned Branded Polymailer
In 2023 I redesigned the polymailers that all orders get shipped in. These integrated brand colors and illustrations to better reflect Bonfire's brand tone. Previous bags featured just the Bonfire logo
Illustration for Product
Illustration plays a role in enhancing the user experience by providing representation of the steps on our platform. A combination of illustrative elements and product mockups provides an intuitive and informative visual overview of Bonfire.
Bonfire Blog
Headers are often fully illustrated to entice viewers while body images communicate their section’s information for viewers who are scrolling through.
Bonfire Brand Guidelines
Select slides from the Brand Guidelines are below, the full deck can be viewed here.
